Marketing Automation
and Lead Generation
Expert

Marketing
Automation
and Lead
Generation

Description

Secure Group is an international software company with a product line of secure devices, applications, and communication management solutions. Yes, we develop and sell products and solutions for end-to-end encrypted mobile communication.


What drives our development process and business is the ambition to create and deliver solutions for mobile communication that guarantee people’s privacy and keep data out of the reach of hackers, corporate behemoths, and centralized organizations. All of our work is custom and done in-house.


The Position

We are now seeking a highly talented Marketing Automation and Lead Generation Expert to function as a critical part of a dynamic team located in Sofia, Bulgaria. We are a fast-paced but casual environment with highly talented peers. The most successful team members are versatile, disciplined and enjoy focusing on new challenges.


The right person for the position is a data-driven warrior, who is obsessed with automating and tweaking campaigns, in order to bring the qualified leads every sales team dreams of.


Responsibilities

  • Establishing a range of automated marketing campaigns based on various criteria
  • Reviewing existing marketing campaigns across the business and automating where appropriate
  • Delivering a steady stream of sales qualified leads for the business development department
  • Ensuring all platforms within the business communicate with each other to remove discrepancies
  • Implementing lead scoring practices to enable higher conversions of quality leads
  • Carrying out A/B testing on automated marketing campaigns to maximize results
  • Segmenting audiences and optimizing campaigns to increase effectiveness
  • Reporting on all campaigns and making changes where necessary
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals

Requirements

  • Strong experience with CRM systems
  • Strong ability to design and optimize processes
  • Strong understanding of sales funnels and B2B sales
  • Good understanding of content marketing strategies
  • Good ability to determine and measure KPI
  • Some experience with marketing automation
  • Google certifications
  • Basic HTML / CSS / web concepts
  • Basic email marketing

Benefits

International Seminars

Company-paid International Seminars

Vast Certification Opportunities

Vast Certification Opportunities

Access to Latest Technologies and Tools

Access to Latest Technologies and Tools

Unlimited Books and Library

Unlimited Books and Library

Online Learning Platforms

Online Learning Platforms

Fun and Educational Team Events

Fun and Educational Team Events

Health Insurance with Extensive Coverage

Health Insurance with Extensive Coverage

Multisport Cards

Multisport Cards

Relax Zones

Relax Zones

Unhealthy Fridays (Barbeque Parties

Unhealthy Fridays (Barbeque Parties)

Relocation Assistance

Relocation Assistance

Breakfast, Lunch & SnacksSnacks

Breakfast, Lunch & SnacksSnacks

Work from Home Opportunities

Work from Home Opportunities

Free & Convenient Parking

Free & Convenient Parking

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